Last week I caught part of a segment on Charlie Rose featuring a distinguished panel of cardiologists that cited ventricular fibrillation (when the victim dies suddenly, often while standing up) as one of the number one killers related to the heart (40% of heart-related fatalities, if I recall). They explained how many of these deaths could be prevented if only the education, equipment and laws were in place to enable swift intervention. The segment hit home for me, as my step-mother, Helen Armstrong (63), was one of those victims 17 months ago today, while standing tall and playing her violin to an adoring audience of friends, musicians and classical music enthusiasts. The paramedics reached the private residence where she had been performing in about 15 minutes, but that was about 10 minutes too late. rBlock's service will help neighbors on every block in the United States to acquire and make use of all kinds of medical equipment and training.
Section B in today's San Francisco Chronicle struck another chord with me. In an article entitled Senators Hear Ideas For Reducing Bay Area Traffic Congestion, a quote read, "Getting people to drive less - and use public transportation more - won't be easy, the 16 speakers told Senators Leland Yee, D-San Francisco, and Tome Torlakson, D-Antioch, who sit on a transportation sub-committee." I thought of the clogged streets and arteries that we all face every day, and figured I'd call this entry Vehicular Defibrillation.
While the Bay Area transportation panels that presented their findings are no doubt correct that this will be a particularly difficult challenge, I am convinced that rBlock has a solution, and one that will always be free. As the first spatial platform on the virtual web, our end-users are residents. As we scale our service throughout the Bay Area and nationally, we can help to solve all kinds of transportation issues that plague our daily lives, not to mention the environment. rBlock is committed to driving a market change that is long overdue, so that a greater share of the traffic volume on our streets comprises carpooling, delivery vans, and a new form of public transportation.
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